Are you interested in starting a career in digital marketing but need help knowing where to begin? You’re not alone. With the rise of the internet and the increasing importance of online presence for businesses, digital marketing has become a popular career choice. In this blog post, we’ll decode some of the best scopes under digital marketing. And the steps you can take to start your journey toward a career in digital marketing.

Why is Digital Marketing Booming Across the Globe?

Evidently DM has become one of the fastest-growing industries in recent years, and for a good reason. With the rise of the internet and social media, biz across the globe are recognizing the importance of a strong online presence. 

And now, let’s decode some reasons why digital marketing is booming across the globe.

Skyrocketing internet usage:

According to a study by Datareportal, the number of internet users has reached  5.16 billion by the beginning of 2023. Otherwise call it as 64.4 % of the world’s population.

As more and more people come online, businesses are recognizing the need to shift their marketing efforts to digital channels.

Targeted & handcrafted advertising:

Digital marketing enables businesses to target specific demographics and interests. Therefore this allows them to reach the right audience with the right message. Furthermore by utilizing data analytics tools, businesses can gather information about their audience and use it to create targeted advertising campaigns that resonate with their target market.

Diverse array of platforms:

Digital marketing offers a wide range of channels to reach customers. Some of them includes social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing. Businesses can choose the channels that work best for their specific needs and goals.

Okay!  Let’s take a look at some of the many areas that fall under the scope of digital marketing:

Search Engine Optimization (SEO): 

SEO is all about optimizing your website and its content to rank sky high in search engine results pages (SERPs). SEO involves a variety of techniques, such as keyword research, on-page/off-page optimization, and link building.

Search Engine Optimisation (SEO) 101: A Beginner's Guide

Email Marketing: 

This method means using email to promote your products or services to a list of subscribers. It involves creating engaging email content, building a list of subscribers, and measuring the effectiveness of your campaigns.

Social Media Marketing: 

This is the practice of promoting your products or services on social media platforms like Facebook, Twitter, LinkedIn and Instagram. Digital marketing includes creating content, running ads, building a community, and providing value and guidance to followers.

Importance of Social Media Marketing - C180 Agency - Social Media Strategy.

Content Marketing: 

It means creating and sharing valuable content to attract and retain a clearly defined audience. Content marketing can include blog posts, videos, infographics, and more.

Significantly, there are even more popular verticals. We’ll cover in part 2 of How to create a career in Digital Marketing. Follow Stucred to stay in the loop.

Now, we’ll read some practical and proven steps. This helps you start your journey toward a career in digital marketing.

Step 1: Let’s start from the basics!

Digital marketing is a broad field with various specializations. Some are SEO, SEM, PPC, social media, email, and content marketing. Start by learning the basics of each specialization to understand better what interests you the most. You can find plenty of online resources like blogs, YouTube videos, and online courses to help you get started.

Step 2: Gain Hands-on Experience

Practical experience is one of the many crucial success factors in digital marketing. Look for opportunities to gain hands-on experience. Some of them are internships, freelancing, or personal projects. Build a portfolio of your work to showcase your skills to potential employers. Keep yourself updated with the  market trends.

Step 3: Networking is Key!

10 Top Ways to Get More Connections on LinkedIn and Grow Your Network

Networking is vital to any career, and digital marketing is no exception. Attend industry events, join online communities, and connect with professionals in your field. Build relationships and learn from their experiences. Though, You never know when a connection may lead to a job opportunity.

Step 4: Get Certified

Certifications can help you stand out in a competitive job market. Look for industry-standard certifications such as Google Analytics, Hubspot Inbound Marketing, and Hootsuite Social Marketing to boost your credibility. Apart from this, you can enroll in lakhs of free courses available on the internet.

Step 5: Keep up with market trends

Digital marketing is an ever-evolving field, and it’s crucial to stay updated with the latest trends and technologies. Follow industry blogs, attend conferences, and participate in online courses to stay current and continue to grow your skills.


By now we know digital marketing is quite broad and is always growing to the sky. It may seem challenging to begin a career in digital marketing. However, following these steps, you may build the knowledge and abilities. This will help you to be successful in this fascinating career option. The potential for digital marketing will only increase as more and more people utilize the internet and social media.

Happy Marketing!

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